Admap February 2013

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Admap: February 2013

Marketing cars
For most people, a car is the second most costly purchase they will ever make. The nature of car marketing is changing fast, as brands employ interactive executions to give drivers a sense of the driving experience promised by their advertising.

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MARKETING CARS

Mercedes-Benz

BRAND STRETCH
When a Porsche is not a Porsche

TARGETING YOUNGER DRIVERS
A prestige marque for the young

ONLINE FORUMS
Listen to the petrolheads

CHANNEL PLANNING
Change media gear

DIGITAL MEDIA
Driving digital



BEST PRACTICE

Best PracticeSolutions services

How solutions or services can be effective at building loyalty


BOOKSHELF

Updating retail relationsSPEED READ
Updating retail relations
Matt Gordon

BOOKS THAT INFLUENCED ME
Mike Spicer
CEO, Pulse Group


ALSO IN THIS ISSUE

John Webster

PLANNING AND CREATIVITY
A creative legend's lessons (free)

PRE-TESTING
The trouble with pre-testing

EMOTIONAL ENGAGEMENT
Retail emotional affinity

SHOPPER MARKETING
The schizophrenic shopper

10 TRENDS
Chinese consumers

ADVERTISING ASSOCIATION
The advertising economy


TRENDWATCH

Co-creationVirgin consumers

Consumers are hungry for new brands that are just better than older alternatives


LOWDOWN

FacebookWhat's new in 2013

Crowd-sourcing services, real-time data and maker tools


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the obsession with efficiency.


ADSTATS

AdstatsEntertainment adspend

Entertainment was the second-largest individual advertising category during 2012


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