Admap December 2010

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Admap: December 2010

Perpetual Marketing
Welcome to the 24/7 Live Age, where marketing campaigns of a fixed shelf life, and which were months in the planning, are jettisoned in favour of an accelerated marketing process with decisions made today and executed overnight.



MYTHBUSTER

Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them… like the idea that brainstorming works


BEST PRACTICE

Best PracticeEvaluating creative

Merry Baskin outlines a process for researching advertising work



REGULARS

Books that influenced me
Kitty Lun, chairman and chief executive of Lowe China, introduces her favourite marketing texts

 
Speed Read
"Future Minds" by Richard Watson


ADSTATS

AdstatsAd spend in 2011

Expenditure is expected to grow by 4.5% across the 12 key markets covered this month


OPINION

Colin Grimshaw
From the editor

John Woodward
Conspicuous abstinence

Joe Mandese
Black box media

Molly Flatt
The cost of conversation

Paul Feldwick
The Feldwick Factor


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
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Write for Admap


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