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Admap: April 2014
Humanise the B2B brand
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B2B companies are some of the biggest in the world, and yet are under-represented in marketing analysis. This is despite some innovative strategies. B2B brands should keep in mind that they are selling to people, and so humanise to tell their brand story.
Coming soon: May – Mobile First | June – The Admap Prize: How Brands Are Built in the Digital Age | July – Total Retail