Admap April 2013

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Admap: April 2013

New applications in media research
One of the big challenges for media planners these days is not just placing the right message in the right medium to reach the right people, but also taking account of the setting – the place, the time, the mood, the shared company – in which the message is consumed.

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MEDIA RESEARCH

Mercedes-Benz

SETTING IMPACT
Planning for context (free)

SOCIAL MEDIA
Visualise social data

MAGONOMICS
Magazines make their mark

BIG DATA
Magic and maths

CHANNEL 4
TV viewers' data drive


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like ignoring the 'still' majority


10 RULES

mobileSocial media research

Follow these rules of engagement when conducting research on social interactions


BOOKSHELF

Updating retail relationsSPEED READ
Celebrate effectiveness
Marie Oldham (ed.)

BOOKS THAT INFLUENCED ME
Chris Harris, president and COO, Cheil UK


ALSO IN THIS ISSUE

John Webster

LOWDOWN

Crimson HexagonSocial listening

Analysing buzz with social listening tools like Crimson Hexagon


BEST PRACTICE

Best PracticeReaching communities

Community targeting can allow brands to tap into groups of like-minded individuals


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

TRENDWATCH

NikeClean slate brands

Consumers see 'new' as superior while 'established' is another word for tired or tainted


ADSTATS

AdstatsGlobal sponsorship

Global sponsorship expenditure is forecast to rise 2% to $52.1 billion in 2013


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