Admap April 2012

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Admap: April 2012

Make your brand meaningful
A more personal extension of CSR has emerged, known as Meaningful Marketing, which connects brands with a mission to improve the quality of life – the environment, society at large, local communities, and personal wellbeing. In turn, brands earn better engagement and sustained commercial success.


MEANINGFUL MARKETING

Share the love

FOCUS - INTRODUCTION
A brand utopian world (free)

CSR AND CAUSE MARKETING
All in a good cause

CONSUMER NEEDS
Satisfy human needs

KRAFT CASE STUDIES
A meaningful reward


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get angry about the nonsense they hear around them… like the proliferation of TLAs.


10 TRENDS

trendsSocial media

How consumers are changing their usage and expectations in the social space.


BOOKSHELF

marketing planning by designSPEED READ
Marketing Planning by Design – Dr Ralf E Strauss

BOOKS THAT INFLUENCED ME
Barry Cupples
CEO, OMG Asia Pacific


ALSO IN THIS ISSUE

Facebook fan

EVALUATING SOCIAL MEDIA
The value of a Facebook fan

BRAND ENRICHMENT
What's in it for me?

MARKETING CAPABILITY
Keep the brand promise

DIGITAL MARKETING IN CHINA
Success in digital China

EMPLOYEE ENGAGEMENT
Rally the team


LOWDOWN

PinterestPinterest

How marketers can make the best use of the newest social network.


ADSTATS

AdstatsMagazines ad spend

Adspend grows in the emerging world but established markets account for around 80%


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

contributors

BEST PRACTICE

Best PracticeSocial media marketing

How best to embed social media into marketing practice


WARC BRIEFING

AdstatsShort-term effects

Communication effects achieved in within three to six months of a campaign launch


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