ARF David Ogilvy Awards 2012

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The ARF 2012 David Ogilvy Awards

Celebrating the extraordinary use of research

Recognising campaigns that provide a keen understanding of how research can be used to create powerful, profitable campaigns.

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GRAND OGILVY

Vicks DayQuil and NyQuil
In the NFL, there are no sick days
Publicis

Vicks


RESEARCH AWARDS

Innovation
Chevrolet Silverado

There's Life to be Done

Achievement
Verizon FiOS

Enciéndete FiOS


GOLD AWARDS

Selected Gold winners included:

Budweiser
Anticipation

Budweiser

IKEA
Style with Substance

Coca-Cola
Happiness Machine

Justin Bieber
Never Say Never


SILVER AWARDS

Selected Silver winners included:

COVERGIRL
Take beautiful back

Budweiser

Xerox
Ready for business

Microsoft
It's a great time to be a family

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