APG 2013

Home > Case Studies > Awards > APG Creative Strategy Awards 2013

APG Creative Strategy Awards 2013
in association with Google

The APG is the foremost and longest-established organisation representing the interests of account planners and other communications strategists.

BROWSE ALL


GRAND PRIX

Banco Popular (JWT Puerto Rico)
The most popular song

Banco Popular


COMMENT FROM THE CHAIR

Adam Morgan, chair of the judging panel, reflects on the awards

Identifying two approaches to planning – Washington and Hollywood – he argues that the industry needs both.


GOLD AWARDS

Google Planning Innovator Award
Benadryl: Another pollen count?

Benadryl Pollen Count

British Airways:
Thank you for not flying

Best Brief or Input
Polident: How the Silver Generation got their songs back

Sprite:
Cricket stars by Sprite

Best Channel Strategy
Vodafone: Making small seem big


SPECIAL AWARDS

Award for Brand Impact
Cancer Research: Make it sooner

Cancer Research UK

Award for Progressive Thinking
Depaul UK: Don't raise money,
make money

Award for Best Insight
Fire Safety: Creating a new behavioural association

Award for Best Commercial Impact
Paddy Power: Balls, banter, bets