Search Tips
The default search
WARC automatically searches by default across titles, subject keywords, main article text, summaries and authors, and returns results by relevance.
To order your search by date, or to retrieve just recent articles, run your search and use the 'Narrow by' options on the results page.
Title, author, summary, news and subject searching
To focus your search on titles, authors, summaries, news or subjects, simply prefix your search term as follows:
Exact phrase and Boolean searching
The WARC search supports the entire range of Boolean expressions. Complex formulae can be created by chaining keywords with standard operators such as 'AND', 'NEAR' and 'NOT'. Alternatively, to narrow a search to an exact phrase, simply enclose the search phrase in a double quote.
Examples:
Other search options
For other search options, including by publication source, date range and further Boolean logic, use the advanced search Case studies can also be searched by product category, objective, region, target group and more via the Find a case study page.
The default search
WARC automatically searches by default across titles, subject keywords, main article text, summaries and authors, and returns results by relevance.
To order your search by date, or to retrieve just recent articles, run your search and use the 'Narrow by' options on the results page.
Title, author, summary, news and subject searching
To focus your search on titles, authors, summaries, news or subjects, simply prefix your search term as follows:
- To search for brand equity in the title only, type: Title: brand equity
- To search for all articles about the subject of brand equity, type: Subject: brand equity
- To search for Erwin Ephron as an author, type: Author: Erwin Ephron
- To search for brand equity in the summary only, type: Summary: brand equity
- To search for Japanese Cars in the news archive only, type: News: Japanese Cars
Exact phrase and Boolean searching
The WARC search supports the entire range of Boolean expressions. Complex formulae can be created by chaining keywords with standard operators such as 'AND', 'NEAR' and 'NOT'. Alternatively, to narrow a search to an exact phrase, simply enclose the search phrase in a double quote.
Examples:
- To find articles using Boolean operators, algorithms can be created in this manner: advertising AND children NEAR brazil AND NOT workforce
- To find articles that contain the exact phrase advertising to children, type: "advertising to children" bound by double quotes.
Other search options
For other search options, including by publication source, date range and further Boolean logic, use the advanced search Case studies can also be searched by product category, objective, region, target group and more via the Find a case study page.
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