Social in 2017: What the rise of 'dark social' and chat apps means for marketers
Jump to:Definition | Expert guidance | Key insights | Examples | Viewpoint | Quotes
The time spent using social media channels is increasing, but the platforms used are increasingly closed or private rather than open or transparent to marketers.
Toolkit 2017
This article is part of Toolkit 2017, Warc's guide to six trends for the year ahead, produced in association with Deloitte Digital.
The rise of chat or mobile-focused messenger apps...