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Data

Warc's Data section contains the latest advertising expenditure data from 88 global markets, a comparison of global media costs and adspend forecasts for 12 key countries (view what we cover). Alongside this you will find a wide range of media usage statistics and useful benchmarking tools to help with budget-setting.

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ADSPEND DATABASE

Access annual advertising expenditure data (1980–2013) from 88 global markets.

Takeaway Tables
Ready-made tables for all markets and media (Excel)
Table Builder
Create your own tables according to date, market and medium (Excel)

OTHER DATA
Global Marketing Index - NEW
Browse results from the monthly marketing indicator
Time Spent by Medium 
Data for 50+ markets across seven major media (Excel)
Top 10 Brands
Browse the top 10 global brands by users in over 50 markets (Excel)

FORECAST REPORTS

Access the Warc adspend forecasts for 2014-15 for 12 major markets.

International Ad Forecast
Warc's own ad forecast across seven major media
Consensus Ad Forecast 
A consensus of the latest third party ad forecasts

DATA ARTICLES
Global Ad Trends 2014NEW
Adspend summary for seven media in 88 individual markets back to 1980
Adstats: Global Adspend Outlook
Supplement from the 50th anniversary edition of Admap magazine
Adstats: International Ad Forecast
July's Adstats supplement for Admap magazine

GLOBAL MEDIA COSTS

Compare global media costs and access Warc's latest media inflation forecast.

Table Builder
Compare costs by market, medium, target audience and time period (Excel)
Media Inflation Forecast
Future trends for advertising formats in major global markets (Excel)


Expenditure Report