How we help Universities

Educate students, inform teaching and drive research. Warc’s case studies provide a living text book of marketing practice.

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How will you benefit from Warc?

  • See theory in practice

    Access thousands of real-world case studies showcasing the winning campaigns of leading brands.

  • Best practice reference library

    A comprehensive resource offering thousands of papers across every aspect of marketing communications.

  • Enhance teaching materials

    Use research papers from peers and know-how from practitioners to enhance the learning of your students.

What are Academics reading right now?

Vertical video

Vertical video

Understand the growing popularity of video content designed to be viewed in portrait rather than landscape form.

Audi and Burger King are among the brands using vertical video in their content strategies.

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Warc 100

Warc 100

What are the world's best marketing strategies?

Find out from the Warc 100: a ranking of marketing campaigns and companies based on performance in effectiveness competitions.

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How can Warc help?

The depth and global breadth of the content on Warc is impressive. It is a very useful intelligence reference for any serious student of marketing.

John A Quelch, Professor of Business Administration, Harvard Business School

John A Quelch

Warc is like a Google for marketing people.

Philip Kotler, Kellogg School of Management, Northwestern University

Philip Kotler

When I want the current thinking and debate on any advertising topic, Warc is the first place I look.

Byron Sharp, Professor of Marketing Sciences, University of South Australia

Byron Sharp

If you want to be at the cutting edge in teaching and research, Warc’s the first place to go to find applied examples, relevant data and industry debate.

Peter Andrews, Lecturer in Marketing, Hull University Business School

Peter Andrews

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