How we help Universities

Educate students, inform teaching and drive research. Warc’s case studies provide a living text book of marketing practice.

Request a trial

How will you benefit from Warc?

  • See theory in practice

    Access thousands of real-world case studies showcasing the winning campaigns of leading brands.

  • Best practice reference library

    A comprehensive resource offering thousands of papers across every aspect of marketing communications.

  • Enhance teaching materials

    Use research papers from peers and know-how from practitioners to enhance the learning of your students.

What are Academics reading right now?

Volkswagen Golf: The One

Volkswagen Golf

Read how Volkswagen used an emotional campaign to inspire commitment to the Golf.

By encouraging Europeans to think about the one thing they want to have forever, the Golf grew brand commitment and sympathy.

DOWNLOAD CASE STUDY More Case Studies

Cannes Creative Effectiveness Lions

V Line Guilt Trip

Find out what separates the Cannes Creative Effectiveness shortlist from the other entrants.

This in-depth article presents trends in trends in media channel usage, objectives, creative strategy and reported metrics.

DOWNLOAD ANALYSIS More from Cannes

How can Warc help?

The depth and global breadth of the content on Warc is impressive. It is a very useful intelligence reference for any serious student of marketing.

John A Quelch, Professor of Business Administration, Harvard Business School

John A Quelch

Warc is like a Google for marketing people.

Philip Kotler, Kellogg School of Management, Northwestern University

Philip Kotler

When I want the current thinking and debate on any advertising topic, Warc is the first place I look.

Byron Sharp, Professor of Marketing Sciences, University of South Australia

Byron Sharp

If you want to be at the cutting edge in teaching and research, Warc’s the first place to go to find applied examples, relevant data and industry debate.

Peter Andrews, Lecturer in Marketing, Hull University Business School

Peter Andrews

Join the many other institutions using Warc, including:

Bath, Edinburgh, Manchester, Birmingham, Southampton, King's College London, Liverpool
  • Columbia University
  • Syracuse University
  • Ohio University
  • University of Melbourne
  • University of Texas, Arlington
  • University of British Columbia
  • University of Southern California
  • University of Western Ontario
  • Colorado State University

Join Warc now

Discover content from over 50 sources, organised for your easy access:

  • Case Studies
  • Best Practice Guides
  • Event Reports
  • Company Profiles
  • Trend Reports
  • Consumer Insights
  • Advertising Forecasts and Data
  • Topic Updates
  • Tailored Research
  • News
Request a trial