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Educate students, inform teaching and drive research. Warc’s case studies provide a living text book of marketing practice.

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How will you benefit from Warc?

  • See theory in practice

    Access thousands of real-world case studies showcasing the winning campaigns of leading brands.

  • Best practice reference library

    A comprehensive resource offering thousands of papers across every aspect of marketing communications.

  • Enhance teaching materials

    Use research papers from peers and know-how from practitioners to enhance the learning of your students.

What are Academics reading right now?

O2: The power of community

O2

Learn how the telecoms company makes social media central to its customer service.

By using an open and honest approach, social media allowed the company to turn a crisis into positive sentiment.

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Seriously Social

Seriously Social

Find out how social strategy can drive business results.

This in-depth report from Peter Field demonstrates the link between earned media and a business impact on the brand.

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How can Warc help?

The depth and global breadth of the content on Warc is impressive. It is a very useful intelligence reference for any serious student of marketing.

John A Quelch, Professor of Business Administration, Harvard Business School

John A Quelch

Warc is like a Google for marketing people.

Philip Kotler, Kellogg School of Management, Northwestern University

Philip Kotler

When I want the current thinking and debate on any advertising topic, Warc is the first place I look.

Byron Sharp, Professor of Marketing Sciences, University of South Australia

Byron Sharp

If you want to be at the cutting edge in teaching and research, Warc’s the first place to go to find applied examples, relevant data and industry debate.

Peter Andrews, Lecturer in Marketing, Hull University Business School

Peter Andrews

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