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A comprehensive resource offering thousands of papers across every aspect of marketing communications.
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Learn how the telecoms company makes social media central to its customer service.
By using an open and honest approach, social media allowed the company to turn a crisis into positive sentiment.
Find out what separates the Cannes Creative Effectiveness shortlist from the other entrants.
This in-depth article presents trends in trends in media channel usage, objectives, creative strategy and reported metrics.
John A Quelch, Professor of Business Administration, Harvard Business School
Philip Kotler, Kellogg School of Management, Northwestern University
Byron Sharp, Professor of Marketing Sciences, University of South Australia
Peter Andrews, Lecturer in Marketing, Hull University Business School
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