Educate students, inform teaching and drive research. Warc’s case studies provide a living text book of marketing practice.
Access thousands of real-world case studies showcasing the winning campaigns of leading brands.
A comprehensive resource offering thousands of papers across every aspect of marketing communications.
Use research papers from peers and know-how from practitioners to enhance the learning of your students.
Read how Volkswagen used an emotional campaign to inspire commitment to the Golf.
By encouraging Europeans to think about the one thing they want to have forever, the Golf grew brand commitment and sympathy.
Warc's essential guide for advertisers to the latest online advertising techniques.
Explore the roles of different players, be inspired by best practice use cases and read expert commentary from leading thinkers.
John A Quelch, Professor of Business Administration, Harvard Business School
Philip Kotler, Kellogg School of Management, Northwestern University
Byron Sharp, Professor of Marketing Sciences, University of South Australia
Peter Andrews, Lecturer in Marketing, Hull University Business School
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