Educate students, inform teaching and drive research. Warc’s case studies provide a living text book of marketing practice.
Access thousands of real-world case studies showcasing the winning campaigns of leading brands.
A comprehensive resource offering thousands of papers across every aspect of marketing communications.
Use research papers from peers and know-how from practitioners to enhance the learning of your students.
Learn about simple retail solutions that help shoppers and boost sales.
Examples of strategies include the Effortless Meals campaign by Coke and Walmart, which offered easy meal solutions for customers.
Find out how social strategy can drive business results.
This in-depth report from Peter Field demonstrates the link between earned media and a business impact on the brand.
John A Quelch, Professor of Business Administration, Harvard Business School
Philip Kotler, Kellogg School of Management, Northwestern University
Byron Sharp, Professor of Marketing Sciences, University of South Australia
Peter Andrews, Lecturer in Marketing, Hull University Business School
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