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Taking TV to the next level: how a social idea drove an ROI of 9:1.
Learn how Mercedes monetised social engagement with a television ad driven by its audience.
What does programmatic really mean for media and marketers?
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Mike Parker, Head of Strategic Sales, Channel 4
Laura Chaibi, Senior Director of International Research, Yahoo!
Neil Mortensen, Research & Planning Director, thinkbox
Joyce Green, Consultant, OxfordSM
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