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Learn how Kmart's innovative research revealed the emotions behind buying.
These insights inspired advertising that drove three million new shoppers to its stores.
How to deliver marketing insight through research and technology.
Leading practitioners look to a future of neuroscience, big data and mobile.
Laura Chaibi, Senior Director of International Research, Yahoo!
Philip Kotler, Kellogg School of Management, Northwestern University
Neil Mortensen, Research & Planning Director, thinkbox
Alison Finnegan, Director of Insight, Immediate Media
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