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Understand the context in which your work exists, and its potential implications to every step of the advertising process.
Sharpen your research findings and proposals with the latest developments in media channels and the latest research trends.
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Learn how brands can tap into social gaming by understanding gamer psychology.
There are several factors at work, including the sense of achievement, the concept of "flow" and enhanced "relatedness".
The current media landscape has thrown up new challenges for market research.
Find out the 10 biggest challenges, including cross-media measurement, the role of big data and the decoupling of advertising from content.
Laura Chaibi, Senior Director of International Research, Yahoo!
Philip Kotler, Kellogg School of Management, Northwestern University
Neil Mortensen, Research & Planning Director, thinkbox
Alison Finnegan, Director of Insight, Immediate Media
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