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Learn how Heinz and Greenpeace have reached consumers on a more emotional level.
These two brands demonstrate how to cut through consumers' default choices, and the benefits of a positive tone of voice.
Learn about the importance of creating brand memories, not just brand engagement.
Ameritest recommends new techiques such as eye-tracking and facial response research to understand how to build memories.
Laura Chaibi, Senior Director of International Research, Yahoo!
Philip Kotler, Kellogg School of Management, Northwestern University
Neil Mortensen, Research & Planning Director, thinkbox
Alison Finnegan, Director of Insight, Immediate Media
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