Warc gives context and evidence to reinforce insights and sharpen research findings.
Understand the context in which your work exists, and its potential implications to every step of the advertising process.
Sharpen your research findings and proposals with the latest developments in media channels and the latest research trends.
See what big brands, your clients and their competitors are thinking and doing with Warc event reports, news and exclusive coverage.
Explore excellence in connection strategy, channel analysis and measurement.
The report draws on the winning case studies from the Warc Prize for Connection Strategy, which showcased emerging best practice in communications planning.
Laura Chaibi, Senior Director of International Research, Yahoo!
Philip Kotler, Kellogg School of Management, Northwestern University
Neil Mortensen, Research & Planning Director, thinkbox
Alison Finnegan, Director of Insight, Immediate Media
Discover content from over 50 sources, organised for your easy access: