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These include evidence into how laughter affects engagement with TV content, behaviour of millennials and changing corporate culture.
Find out how brands are tapping into the world of connected consumers.
By understanding the psychology of social media, marketers can achieve the right tone of voice and develop brand engagement.
Laura Chaibi, Senior Director of International Research, Yahoo!
Philip Kotler, Kellogg School of Management, Northwestern University
Neil Mortensen, Research & Planning Director, thinkbox
Alison Finnegan, Director of Insight, Immediate Media
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