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Find out what separates the Cannes Creative Effectiveness shortlist from the other entrants.
This in-depth article presents trends in trends in media channel usage, objectives, creative strategy and reported metrics.
Rory Sutherland, Vice Chairman, Ogilvy Group
Cilla Snowball, Group Chairman and Group CEO, AMV BBDO
John Woodward, Planning Director, Publicis Worldwide
Andy Walsh, Strategy Director UK & EMEA, Mediacom
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