Warc brings together best practice and evidence from industry experts to inform agency pitches, strategies and media spend.
Draw upon the case studies and insights of advertising and marketing’s experts to apply to your daily work.
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Understand your clients’ competitors and consumers with evidence from case studies, research papers and trend reports.
Read how Volkswagen used an emotional campaign to inspire commitment to the Golf.
By encouraging Europeans to think about the one thing they want to have forever, the Golf grew brand commitment and sympathy.
Rory Sutherland, Vice Chairman, Ogilvy Group
Cilla Snowball, Group Chairman and Group CEO, AMV BBDO
Karol Sapiro, Managing Director, Precision Marketing
John Woodward, Planning Director, Publicis Worldwide
Andy Walsh, Strategy Director UK & EMEA, Mediacom
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