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Paper
1.
Streaming TV: making the connection - extending measurement to evaluate overall programme performance
Bas de Vos, Mariana Irazoqui, Enrico Verhulst and Gerwin Bok, ESOMAR, Worldwide Multi Media Measurement (WM3), Budapest, June 2008
Online TV viewing is a rapidly-growing medium, and this reviews a new streaming report which enables programme performance evaluation, by combining actual TV ratings with the number of requested strea ...

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