Subject Index
 

One of a number of expert reviews of the US media scene produced in March 2003, and looking at 2003/4. This one looks at the growth of syndicated TV programmes, and the opportunities they provide for ...

Bella Thomas' analysis of western TV sheds some long-standing myths and has definite implications for marketers. Drawing on a range of different studies, she argues that as a country becomes more pros ...

This paper outlines the advantages of television syndication and suggests that many advertisers are unaware of the value of the medium. Comparisons are made with cable television with the author asse ...

In early 2001, the author looks at the challenges and opportunities for domestic television in the USA - especially in the light of station consolidations and programme syndication.

In early 2000, the author looks at the challenges and opportunities for ad-supported syndicated programs in the USA - especially its rapid growth, day-part strengths and 18-34 targeting.

This report from the President of the newly formed Syndicated Network Television Association outlines the four reasons for using syndicated TV in the USA - namely, program quality, targetability, reac ...

Programme barter, the exchange of programmes for advertising airtime, is growing in step with TV's fragmentation and cost pressures to broadcasters. The players now include advertisers and agencies, a ...

Even with the current regulations, programme sponsorship is working, and the list of deals on ITV and C4 is now impressive, although there are still some odd gaps both in the types of sponsor coming f ...

This article describes the financial background driving the market in which US programme distributors operate. It explains the role of export markets, e.g. European countries, for American product in ...