Subject Index
 

This paper addresses the television viewing habits of the 'elite'. This segment, although small in size, has been expanding rapidly in major cities of India, and already possesses a high spending powe ...

As if the break-neck growth of Russian TV advertising, and the dominance of sales houses were not enough to cope with, a new law limiting commercial minutage to 15% per hour in 2008 has just been pass ...

This report summarises the findings of the European Media Survey's (EMS) 2006 Summer Release on the state of pan-European broadcasting and broadcasters. It provides information on key channels, their ...

Bruno Beltrami, managing director of Publieurope the international sales division of the Mediaset Group, looks at the global/local advertising issues, and explains the 'multi-local' approach developed ...

Tom Harper, area director for AC Nielsen, describes the rapidly changing demographics and TV viewing behaviour in the Republic of Ireland. He also covers how this has influenced the commercial advert ...

One of a number of expert reviews of the US media scene produced in March 2003, and looking at 2003/4. This one advocates maintaining advertising expenditure in uncertain times - and recommends spot T ...

Bella Thomas' analysis of western TV sheds some long-standing myths and has definite implications for marketers. Drawing on a range of different studies, she argues that as a country becomes more pros ...

This informative and entertaining article describes the eccentric South Korean media market. The author contrasts a country where 68% of homes have a computer and over half have high speed broadband ...

The conflict of interest in which Silvio Berlusconi is a) prime minister of Italy, b) boss of the media empire Fininvest, controlling the three main commercial TV channels, c) in a position to replace ...

While Sony produces award winning and innovative products, OMD is responsible for the media strategies that ensure consumers throughout Europe are exposed to Sony messages. The creative theme for the ...

In early 2000, the author looks at the challenges and opportunities for network TV in the USA - especially 'crossmedia' and integrated solutions.

Discusses the development of international (cable and satellite) television channels for audiences in different parts of the world, usable by multinational advertisers. Columbia Tristar International ...

A forecast of how television viewing may change in the next ten years. Method: time series analyses using Nielsen audience data from Canadian television. Competitive situation for TV in Canada is outl ...

Describes the growing television advertising market in Poland, the largest, most attractive and most complex in eastern Europe.

Describes the television industry in Hungary, on the eve of privatisation.

Describes the television market in Austria, which is set for a radical deregulation.

The switch from AGB TAM to Nielsen in Ireland has led to a substantial drop in TV viewing figures. A solution has been proposed to stratify the panel by weight of viewing, since apparently the new pan ...

Describes the television industry in Denmark. Since the public service broadcasters have lost their monopoly, the floodgates have opened for the provision of cable and satellite services.

An account of the television and cable industries in Argentina. When the current recession is over, prospects for the industry look good.

Discusses how, and why, real growth in the Dutch television market has slumped following deregulation.

This article concentrates on the UK cable industry, its growth and structure, and the efforts to provide it with audience research data to form a trading currency. The BARB panel cannot be used, for r ...

A survey of cable and satellite distribution over Europe, contrasting the high coverage of northern and eastern Europe (average 68% of households) with the much lower coverage in France, Italy, UK, Sp ...

How a new joint venture could bring China into the front line of TV audience measurement.

With the economic doldrums left behind and no regulatory impediment, the Philippines' television market is set for rapid expansion.

This study compares the cultural variables manifest in American and British commercial messages, including dominant values, rhetorical style, advertising appeals and occasion for product usage. Two si ...

Persuasion, meaning a viewer's intention to purchase, is one of the objectives of television advertising. An experiment was undertaken to ascertain an index of persuasion based on Hispanics viewing te ...

In this article, we have content analyzed 1,105 PRC and US television commercials and identified eight cultural values that dominate either Chinese or US television advertising. While US commercials t ...

This study uses Q-Methodology to learn about the perceptions of advertising seen on the two national television channels in Saudi Arabia. Done in the kingdom during June 1992, the study asked male res ...

China is a huge and rapidly growing market for advertisers, but what are the prospects for foreign broadcasters? The present TV situation in China is described.

India is a country of sharp contrasts - and its television market is no exception.