Subject Index
 

Considers the rules and pitfalls for negotiating celebrity talent deals. The article is part two of a two-part series (part one in the June issue) discussing ANA Best Practice guidelines to improve ma ...

Payments for local talent used in television commercials are usually delegated to agencies, but they are a big slice of the advertiser's budget. The ANA have developed Best Practice guidelines to impr ...

In his regular look at the US media scene, Joe Mandese describes NetCosts – a company that will provide data on the ‘real’ market price-paid of network TV airtime in the USA. Starting later in 2004, N ...

Andrew Harrison of Nestle Rowntree critically examines current TV performance and practices. He cites complacency, lower audiences and excessive inflation as factors for advertisers being dissatisfie ...

The idea that you can use television to sell events one at a time, like movie theatre or sports stadium tickets has been one of the big ideas of television ever since the ability to address individual ...

This article examines the implications of a new BARB contract to measure TV audiences in the UK. New technology may well hurt both buyers and sellers of air time, which is explained by looking at past ...

The Graham Report earlier in 1999 pointed out the way in which British television was underperforming in the international sales market. The UK government is in favour of digitalisation. The BBC needs ...

The new `Big Three' ITV sales structure of Carlton and Central, Granada and others, and TSMS is discussed. This likely ITV sales line-up may not yet be final, nor popular with clients, agencies and re ...

This article examines the distribution of net advertising revenue between main operators in the UK and shows that the distribution of revenue between regions can be explained by regional shares of con ...

Publicly financed TV nowhere benefits viewers nor raises programme quality. The aims and output of the UK channels are in fact indistinguishable, while vying for major events merely drives up ad costs ...

A discussion of TV buying and selling by barter. History and legislative background summarised, and why this makes barter attractive. Describes a research study among US TV stations to examine: whethe ...

This article present a brief discussion of creativity in advertising, along with some current views of advertisers which seem to infer that advertising agencies can be induced to be more creative thro ...

Historical review of `Channel Three' independent television: how its profitability has wavered over the years. The author sees little expectation of further growth in audiences, and probable erosion, ...

The quaint ritual of allotting commercial television franchises: what has led up to it; how choices reached in secret by the Independent Television Commission next month may govern `Channel 3' develop ...

The cost of watching off-air TV programmes (BBC or ITV) for the average UK viewer is about 2p per viewing hour.