Subject Index
 

Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their r ...

The new technologies (DVR, TiVo) pose a big challenge to Cable TV in the US (2004), and cable is also facing fightback from broadcast TV with their new year-round programming model. The reign of the 3 ...

This paper compared the strategic differences between telcoms and cable television firms in the United States based on a proposed strategic architecture that depicts the roles of various channel membe ...

The research objective of this paper is to examine viewing behavior and trends arising from diverse U.S. broadband television audiences and their adoption and use of programming and technologies that ...

Since 1999, EP-Escritório de Pesquisa Eugênia Paesani has been working jointly with NET on a project for continuous evaluation of company performance – according to the clients’ perception – aiming at ...

One of a number of expert reviews of the US media scene produced in March 2003, and looking at 2003/4. This one looks at cable TV in the USA (which now has a larger audience than broadcast TV).

This paper reminds readers that we are now living in a buyer's market and, as a result, are entering a new era in advertiser influence and involvement. The author explains that in these times, seller ...

This article is a light-hearted piece in which the author discusses the December 2002 appointment of a new chief executive of the British TV channel, Channel Four, after several months without anyone ...

As new digital TV technologies change the expenence of watching TV from something that is largely passive to something offering interactive capability, viewers will find many new uses for their TV. Fo ...

WorldGate is the leading provider if interactive TV (ITV) solutions to the cable television industty. The company has built a strong reputation within the marketplace as a pioneering provider if ITV t ...

The author describes how Rainbow Media Holdings has developed and branded a number of its cable channels, including WE: Women's Entertainment, American Movie Classics (AMC), Bravo and MuchMusic USA.

Although television stations have the right to reject almost any advertisement submitted for broadcast, exercising that power to protect consumers from potentially false or misleading claims can direc ...

In early 2001, the author looks at the challenges and opportunities for cable television in the USA - especially in areas of programming, cross platform advertising, and Internet connects.

Through the years, advertisers have targeted similar groups demographically, using age and sex to define the group. The 18-49 and 25-54 age groups have become the standard catchall demographics. Until ...

The idea that you can use television to sell events one at a time, like movie theatre or sports stadium tickets has been one of the big ideas of television ever since the ability to address individual ...

In early 2000, the author looks at the challenges and opportunities for cable TV in the USA - especially content, integrated media delivery, and interactivity.

While the US advertising boom continues cable is the fastest growing medium but radio on both sides of the Atlantic is prospering.

A recent RAJAR analysis of internet users show that respondent ...

This study assesses the impact of the growth of satellite television in the UK on terrestrial channels. The paper outlines the debate concerning satellite television's potential role in globalisation ...

Communications technologies and media are converging. NTL chairman and CEO of NTL (the former R&D division of the UK's public regulator of non-BBC television, now one of the UK's three main cable oper ...

Discusses the development of international (cable and satellite) television channels for audiences in different parts of the world, usable by multinational advertisers. Columbia Tristar International ...

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national, regional, and language differenc ...

Discusses the state of US cable television in 1999, and predictions for the future.

The media industry has been among the fastest growing in the US over the last 20 years as new media has emerged while traditional media continues to thrive. Advertisers can target their messages more ...

Argues that there is still a gap between the new media, as driven by the new technology, and how consumers will respond to them. There is little understanding of how people value, consume and interact ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

Discusses the `Star Techies': the problem of communicating with owners/users of high-tech products in the US. Analysis of SMM (Simmons' Study of Media and Markets, equivalent to the UK's TGI) describe ...

Increasing use of TV planning optimisers focuses more attention on the qualitative aspects of TV planning, already assuming greater importance because of a) TV fragmentation, b) increasing costs and c ...

Discusses media targeting: the technique for reducing cost by directing messages to those most likely to buy the brand. The author believes that targeting is over-valued by media people. Recency plann ...

Research to assist marketing of Cable TV (for Bell Cablemedia). Aim: to double cable penetration. Three key areas where research could help: branding (what were or could be the brand values), motivati ...

This is one of a series of US media reviews published in March 1988 looking back to the previous year, and looking forward to the next. This one features the Discovery Channels in the USA.