Subject Index

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Main Index Categories
The Media (3828)
Individual media (3200)
Television (948)

Advertising and programming costs (14) Advertising effectiveness (58) Advertising production (14) Advertising tracking and verification systems (2) Advertising, creative strategies (24) Attitudes to television advertising (16) Audience attitudes, behaviour, viewing (53) Audience size, composition (26) Branded entertainment (7) Cable and satellite (58) Commercial breaks and clutter (19) Cultural values in TV advertising (6) Digital video recorders, VOD, PVRs (40) Direct response (17) Expenditure, franchising, costs and funding (15) History, status, future (127) Interactive (72) International and specific countries (55) Language and content in TV advertising (9) Legal, regulatory and ethical issues (28) New technology, implications (47) Pay TV (11) Product placement (31) Programme effects on television advertising (33) Programme syndication (9) Programmes (45) Television and Internet, webcasting (15) TV commercials: length and position effects (19) TV programme and other sponsorship (40) Zapping and zipping television commercials (38)