Subject Index
 

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather ...

Despite the common perception that radio has remained pretty well unchanged for the last half century, Mark Barber (planning director at the Radio Advertising Bureau) maintains that it has made two gr ...

Nick Hewat, sales director at Virgin Radio, provides a run-down on the rapidly converging medium - radio. He describes the many platforms that radio (particularly digital radio) uses: DAB digital radi ...

Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their r ...

Derek Jones, managing director of MediaTel Group, produces a SWOT analysis for UK commercial radio and predicts an exciting future. There will probably be more industry consolidation and rapid techno ...

In this introduction to Admap’s focus on radio, Roderick White argues that over the past 15 years radio as a medium has developed significantly and radio research has come of age. He describes the cur ...

Research evidence shows that radio is more valued by consumers than by advertisers. Yet some major advertisers in the US (2004) remain loyal and show the value of network radio (examples). Some operat ...

This is a brief introduction to three articles focussing on new thinking and new research about radio as an advertising medium. It also provides a brief list of key sources.

This paper strives to gain a clearer understanding of the future impact that electronic audience measurement would have for radio programming. It was clear from earlier overviews that the current appr ...

This paper on radio advertising presents figures that show that news radio increased its audience throughout the fall of 2001. A study includes information showing that there is a greater understandi ...

In early 2001, the author looks at the challenges and opportunities for radio in the USA - especially in 'empowering' its listeners, providing news and novelty, and introducing the 'community particip ...

In early 2000, the author looks at the challenges and opportunities for radio in the USA - despite its healthy success, 'button-pushing'(listeners chasing their favourite record) is the new issue.

A review of radio in North America. Brief history of its development in the region. Advantages of radio for listeners. Listening trends in Canada over the past 30 years. How habits have changed recen ...

Commercial radio's improvement to a share of display advertising revenue above 5% represents a genuine advance which may well now continue. Some big name advertisers, including the Government, are now ...

Discusses the state of US radio in 1999, and predictions for the future.

The author looks at the prospect of increasing radio's share of advertising expenditure in the USA via consolidation, recency planning, digital/satellite radio, and improved measures of advertising ac ...

Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...

The current and immediate future development of digital radio in the UK.

This is one of a series of US media reviews published in March 1988 looking back to the previous year, and looking forward to the next. This one features Radio in the USA.

Discusses the recent purchase of Virgin Radio by Chris Evans.

The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work w ...

The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital 'everywhere radio' technology already knocking at the door: Digital Audio Br ...

History, present situation and future prospects of radio as an advertising medium in South Africa. Its low cost and flexibility give radio significant advantages in that country.

NRK was founded in 1933 as a non-commercial state-owned public service station with a program concept very much like BBC's. Until 1981, NRK Radio was the only radio station in Norway, and except from ...

While BBC and Independent Radio squabble publicly over audience shares four times a year, listening to radio as a whole is on the blink. Some of the ebb and flow of particular services' ratings can he ...

A tremendous status change has come over commercial radio in the last year or so. Helped by the Radio Advertising Bureau's missionary work, the oldest broadcast medium is now the hottest. Most of the ...

The article describes Digital Audio Broadcasting (DAB), a new technology still little known outside the radio industry. It will set broadcasting standards for the next 50 years, delivering CD sound qu ...

Why commercial radio may now look a practical proposition for national advertisers. Even after 20 years, advertisers on commercial radio are still largely local. Heavy media users have either remained ...

A review of Independent Local Radio - still struggling after 20 years. Most companies still live dangerously. Financial crises overwhelm companies whose franchises, on paper, look big enough to sustai ...