Subject Index
 

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the ...

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process ...

This paper reports on switching during radio advertising, based on analysis of GfK Media GB’s survey of radio listening and television viewing, commissioned by The Wireless Group using Radiocontrol au ...

This paper on radio advertising presents figures that show that news radio increased its audience throughout the fall of 2001. A study includes information showing that there is a greater understandi ...

This article provides a comprehensive review of commercial radio in the USA in the year 2000. The authors comment on recent changes, and opportunities for advertisers in the future.

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Intern ...

Last year, kids spent or influenced the spending of $500 billion. It is not surprising, then, that advertisers want to reach children. Radio can be an attractive means of reaching those kids. To suppo ...

This paper concerns a new approach to both radio audience behavior and its measurement in Finland. Finland has earned a recent reputation as a front-runner of new communication technology, yet radio l ...

This paper considers several issues: whether there is a drop in the total level of radio listening from day one to day seven during a one-week diary; whether the number of stations in a diary influenc ...

This article summarises details of the rapidly growing, youthful Hispanic market in the USA. The author then traces the history of Hispanic media, and the rationale for the development of Radio Unica.

Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...

This study - comprising a postal survey among 946 Americans - considers consumer perceptions of advertising clutter. It examines clutter in television, radio, magazines, newspapers, Yellow Pages, and ...

The process of setting memorization on radio sets is mainly a personal act, and seems to be done for a long time, as few people - generally male and young - renew it often. The choice of stations refl ...

The research on selected regions of Poland by Wojciech Konieczny, in association with B.P.S. Consultants Poland Ltd., assumed the hypothesis that in the conditions of the developed radio market, if ra ...

Radio listening varies widely in terms of context and therefore, in quality and importance to the respondent and in accessibility to memory. On top of the core listening associated with regular behavi ...

The placement of international radio programs on local frequencies, or rebroadcasting, is a growing phenomenon in the countries of the former Soviet Union. International broadcasters have hoped to ste ...

The Radio Opinion Monitor(ROM) is a planning tool used by the British Broadcasting Corporation(BBC) to assist in assessing the performance of programmes and as a tool for programme planning and schedu ...