Subject Index
 

Rolf Randrup, TNS-Gallup Denmark, describes the latest developments in newspaper readership research in Denmark. Firstly he discusses the findings of a large page-traffic survey of 15 newspapers amon ...

A closer examination of how consumers interact with media can yield new insights for newspaper executives.

With dramatic changes in the kid's media marketplace in recent years, what sort of relationship do children now have with magazines and newspapers? How do publishers maximise their opportunities in th ...

This article discusses the problem of advertisement readability for the vast number of Americans who are visually impaired. He summarises the recommendations made by the ANA and Lighthouse Internatio ...

Describes a 1998 research project by The Roy Morgan Research Centre, Australia, for Pacific Publications into how readers interact with (use) magazines. Starts with a brief review of previous research ...

This paper examines the case for consumer magazine as demonstrated by research published in the last 2 years. It argues that the greatest strength of the magazine medium is that it is used by readers ...

Alan Copage argues that readers are not easily classifiable by simple demographic descriptions. People choose to read their newspapers, and the regularity with which they do so, for more reasons than ...

This report studies the 'presenter effect'. That is, the impact which the magazine environment has on the communication of the advertising message. It describes a quantitative study, employing a sam ...

A comparison between the number of editorial articles and pages in the daily newspaper Tages-Anzeiger (average 70) and the claimed time spent reading (average 22 minutes) suggested that the paper was ...

This paper describes the application of the 'flow' concept developed by the Chicago psychologist Mihaly Csikszentmihalyi, within the framework of a representative survey, and with the aim of ascertain ...

This paper argues that in western democratic society today, where 'mass-produced individualism' is prevalent, there is increasing evidence that classical target group segmentation based on socio-demog ...

This paper explores the extent to which the rapid growth of video games may have adversely affected the reading behaviour of the youth of the UK. Using a range of sources, and the results from a newl ...

This Report describes a collaborative research study sponsored jointly by 21 suppliers in the semiconductor industry and the Cahners Electronic Publishing Group, publishers of 7 journals involved with ...