Subject Index
 

Rolf Randrup, TNS-Gallup Denmark, describes the latest developments in newspaper readership research in Denmark. Firstly he discusses the findings of a large page-traffic survey of 15 newspapers amon ...

Stern magazine in Germany has conducted a post-publication study of the achievements of individual advertisements, called Argus, in roughly the same manner since 1975. This paper describes this work ...

This report studies the 'presenter effect'. That is, the impact which the magazine environment has on the communication of the advertising message. It describes a quantitative study, employing a sam ...

Base on published summaries of the findings drawn from over 30 major research studies, many of which are still on-going, this book is not a theory book on advertising effectiveness, although the autho ...

A comparison between the number of editorial articles and pages in the daily newspaper Tages-Anzeiger (average 70) and the claimed time spent reading (average 22 minutes) suggested that the paper was ...

The article reviews the recent report by Guy Consterdine Associates, which summarises NRS readership data from 1956 to 1986. As a record of readership data for individual titles, the population univer ...