Subject Index
 

The hit series, plot lines and messages people take from manga can helps researchers in Japan understand the motivations and the coming trends in popular behavior. This paper describes in detail how e ...

This paper argues it is not true that print media are being driven out by digital. Print remains the number one advertising medium in the world, for reasons including its ability to target to dedicate ...

Comments on a recent ANA members survey about print media. Most believe print is a cost-effective medium (reasons given). However, there are areas of weakness (discussed in detail): 1) publishers are ...

Argues for the advantages of Zinio, a product for the digital delivery of magazines. Zinio recreates the full hard copy reader experience, with enhancements. Advantages for readers include being able ...

Jack Kliger, president and CEO of Hachette Filipacchi Media US, is a passionate believer in the future of magazines. In this article he considers the problems and opportunities facing the industry and ...

Earl J Wilkinson, executive director of the International Newspaper Maerketing Association, sees the digital age pushing newspapers into new, innovative grey areas, and making fundamental changes to t ...

This is a review of newspapers and magazines. In much of the world the two sectors show different trends with newspaper circulations and readerships slowly falling, though the share of ad spend remai ...

The possibility of Egyptian attitudes towards advertising being affected by exposure to media portrayals of advertising is discussed in the context of cultivation effects. A census of all content rela ...

With the rapid growth of, first TV and now the Internet, some analysts have predicted the demise of print as an advertising medium. But newspapers and magazines still account for almost half of all gl ...

How important are pictures and illustrations in print media advertising of hospitals ? This German study tests a series of hypotheses relating to the noting of various combinations of text and illus ...

'Group 4 loses its 7th prisoner', 'Group 4 uses leg shackles on prisoners'. Back in 1993 headlines such as these, and worse, were commonplace. If you switched on your TV, you were liable to see person ...

This campaign described here won the award for the best one-off advertisement in the IPA Business-to-Business Press Awards. TOPPS - The Original Passenger Picture Show - is an innovative medium presen ...

This report is described as a benchmarking review for publishers. It describes in good detail the range of online and offline options which existed at the time the report was written, including expla ...

In addition to the annual league table of display advertising expenditure in the 'Top 150' newspapers and magazines, other interesting statistics selected from the Register-MEAL databanks are once aga ...

Retail advertising, characterised by very thin lead times, late price changes and the need to get the same copy simultaneously to several newspapers, has been a lead sector in adopting ISDN methods wh ...

A descriptive article introducing us to the Germans, their businessmen and managers: their perceptions, attitudes and behaviour (not least towards the British), their characteristics and styles of com ...

In 1975 the Italian press media looked set for modest revenue growth, whilst TV advertising was rationed to a few slots in an oppressive state monopoly. Then deregulated TV expanded airtime availabili ...

The French press is easily the most complicated in Europe. The author lucidly interprets a tough-minded people and their printed media for the benefit of businessmen who have to deal with either. Afte ...

After some intriguing preliminaries (e.g. why do people watch more television just before getting a satellite dish?), this paper examines the real factors influencing (a) weight of viewing (availabili ...

A paper from the 1991 International Readership Research Symposium in Hong Kong. This is a wide-ranging review of the world's print media industry and how it is changing fast, becoming both more comple ...

The Chairman of the Advertising Standards Authority fears that statutory regulation of the press is now a real prospect, encouraged by the past inaction of the Press Council. The Broadcasting Standard ...

The poster medium has undergone radical change over the last 25 years: the nature of the medium, how it is sold and bought, who owns it, how it is researched, how it is used creatively. The article de ...

In this important study, commissioned by the International Federation of the Periodical Press, Lord McGregor analyses the controversy surrounding the possibility and desirability of a new world inform ...

Light-hearted remarks about Harold Lind.