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Broadsheet to berliner: the theory of relativity
Andre McGarrigle, Admap, April 2006, Issue 471, pp.14-16

In September 2005, the UK's Guardian newspaper moved from a broadsheet to tabloid format. Andrew McGarrigle, head of ad planning, discusses the results of this change, and describes research to determ ...

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Compacting Newspapers Without Changing Size
Mario R. Garcia, International Newsmedia Marketing Association, September 2005

One of the most profound recent trends in the newspaper industry has been the movement towards formats based on a more compact style. This change to a tabloid style of presentation, however, also pres ...

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The trend toward compact formats
Earl J. Wilkinson, International Newsmedia Marketing Association, Conference Speech, September 2004

INMA Executive Director, Earl J. Wilkinson, outlines the recent trend toward compact format newspapers in the UK. Charting The Independent’s transition and its ramifications; why broadsheets are conve ...

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Does size matter for newspapers?
Earl J. Wilkinson and Dawn McMullan, International Newsmedia Marketing Association, Ideas Magazine, January 2004

Two London newspapers launch tabloid editions and prompt a world of re-examination about broadsheet versus compact formats. Is this a global trend or just an intriguing local story?

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