Subject Index
 

Keith Donaldson, head of research and insight at the Newspaper Society, describes the findings of a large research study undertaken in autumn/winter 2005, to determine the role of regional newspaper a ...

This paper explores how as much as 20% of the UK’s biggest retail promotion budgets are wasted by advertisers who continue to try to talk to all Britons in the same way. Clilverd believes that the jo ...

Alison White introduces a new report published by the Newspaper Society entitled 'Investing Brand Equity Online'. She argues that publishers online products now play an important role in driving print ...

This article introduces a study of the regional press published by the Newspaper Society. It consists of 9,000 interviews and examines the role of regional newspapers as part of mixed media schedules ...

The author reviews the position of the regional press within the total media market and shows a breakdown of revenue by category which emphasises the importance of recruitment to the medium. Cross me ...

This article describes a research project for Fish4, a range of interactive online services backed by regional newspapers. Fish 4 provides access to advertising for second hand cars, jobs and houses. ...

The Newspaper Society has carried out research to;- demonstrate the advertising effectiveness of the regional press; demonstrate its effectiveness in mixed media schedules; explore the cost effectiven ...

According to a recent Future Foundations report entitled 'The Renaissance of Regional Nations' the regional press plays an ever more important role in local identification and local living. The repor ...

The new, technology driven wave in publishing is making the newspaper brand even more complex.

Research suggests that regional dailies' loyal six-day readers buy the 'core brand' of local news ...

The remit of the paper is to argue, through a case study based in the publishing sector, how qualitative research used fruitfully and quickly can help companies maximise business value and enable mark ...

When asked why he liked a particular advertisement, a 63-year-old retired military man confidently replied, 'Elves make good cookies.' He had chosen an ad featuring the Keebler Elves as his favorite. ...

The number of advertisements in the People's Daily newspaper has increased, as has the proportion of advertisements whose objective is to introduce new Chinese industrial products targeted towards cor ...

A discussion of ways in which regional newspapers can increase revenue by offering existing advertisers a range of ‘add-on’ services. By categorising the products or services available to advertisers ...

Drawing on his important ColourWorks study for the Newspaper Society, the author looks at the effect of colour in newspaper advertising. Colour can greatly improve ad effectiveness, but the effect is ...

In 1992 Cebuco, the marketing and research organisations of the Dutch newspapers, invited 7 large non-newspaper advertisers to undertake experimental newspaper advertising to test the medium.

The results of readership surveys are highly sensitive to the way in which the questions are asked, and for the national newspapers and magazines, violent controversy has for many years been the name ...

While speculation about the increasing interaction between advertiser and consumer has largely concentrated on the electronic media, the quite dramatic developments already in place in the regional pr ...

A description of JICREG, the Joint Industry Committee for Regional Press Research. JICREG broke new ground by modelling readership data for the 60-70% of local newspapers which did not have it from ex ...

The demise of the AFN (Association of Free Newspapers) prompts reflections of the effects the frees have had on the regional press as a whole. The author finds that, by re-introducing competition, the ...

Discusses an important new analysis by Harry Henry which quantifies the sheer size of the regional newspaper business, and its significant growth between 1981 and 1989 both in overall revenue and prof ...

Press circulation rises in 1990 show that some local newspapers are doing very well. The article describes how one `David', the Wrexham Evening Leader, fought off the `Goliath' of Thomson Regional New ...

Paid-for regional weekly newspapers are beginning to compete more effectively against dailies and frees.

Report from the Co-operative Advertising Conference run by the Newspaper Society (PressAd division). Shared advertising schemes (e.g. between manufacturers and retailers) are growing fast, and will bi ...

UK regional newspapers: the failure of the MSB (Media Sales Bureau) Group. It poses some questions about how space in regional newspapers is and should be sold to national advertisers. One problem is ...

This handbook was published so as to bring together in a convenient form 11 previous ARF papers intended to establish guidelines for the best practice in the areas listed below. The bracketed years s ...

Discusses the change in perceptions of the regional press over the past few years. In the 1990s the regional press will be influenced by three main factors: the improved sophistication of regional med ...

An entertaining history of free newspapers from their appearance at the end of the 1960s to their breakthrough during the 1980s. Their beginnings in small scale entrepreneurship; false starts and disa ...

The Chairman of ENAB and MD of the Westminster Press discusses the function of marketing in regional newspapers, and the need for adequate communication with advertisers and agencies. The importance o ...