Subject Index
 

The mobile internet is a fast-developing medium, offering increased levels of access and faster connections. By 2010, 24 million Americans are expected to watch video on their mobile phones; by contra ...

Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sect ...

An increasing number of newspapers have sought to redesign their format in an effort to more closely correlate with the way that readers consume their news. Beyond the changes to content and format, t ...

John Hill, Visiting Research Fellow at the Manchester Business School, considers the future of British newspapers in the light of the threats to advertising revenues (especially classified ad revenues ...

This report provides highlight findings of INMA’s Newspaper Outlook 2007: Embracing the Transition to Multi-Media. These include analysis of the future of newspapers in developing markets, and how new ...

This report summarises the findings of the World Association of Newspapers third annual Digital Classified Survey, which looks at how much classified advertising is migrating to the online sector, and ...

Newspapers rely on advertisers to make money, but in the face of falling readership figures, social change and an increasingly fragmented media marketplace, advertisers may be expected to 'follow the ...

Over the last decade, the concept as newspaper branding - through means such as image advertising, logo design and product extensions - was seen as a possible solution to the problem of declining read ...

Real Simple Syndication (RSS) constitutes both an opportunity and a threat to the newspaper industry. By making a stream of content available to subscribers for free newspapers are, in effect, giving ...

Argues for the advantages of Zinio, a product for the digital delivery of magazines. Zinio recreates the full hard copy reader experience, with enhancements. Advantages for readers include being able ...

This paper explains why re-imagining the core product, connecting with today’s reader, holding editors accountable for circulation performance, and borrowing lessons from internet entrepreneurs are th ...

Earl J Wilkinson, executive director of the International Newspaper Maerketing Association, sees the digital age pushing newspapers into new, innovative grey areas, and making fundamental changes to t ...

This paper discussed how newspapers can best achieve ROI on their growing investments in Information and Communications Technology (ICT). It includes survey findings from newspaper ICT executives, and ...

Special-interest newspapers have carved for themselves an enviable niche within the industry by being able to charge a price for online content, maintain their credibility among readers, and be percei ...

Responding to declines in newspaper readership in Japan, Asahi Shimbun adopts a mobile telephony strategy that is helping the company view the readership market across an 18-hour period and across med ...

In a speech given at the Publicitas Swiss Publishers Conference, Earl J. Wilkinson considers how consumers and the market place are dictating changes to newspapers and classifieds. Encompassing the mo ...

On the 10th anniversary of entrepeneurship in online newspapers, innovators like The New York Times and Financial Times can look back with satisfaction. Looking to the future, challenges abound.

E-editions offer 'branded response' through an integrated marketing circle. Learn how newspapers in the United States, Germany, and Australia are applying these new editions.

Newspapers are increasingly positioning themselves for a percentage of multi-media advertising sales. Here is what the innovators are doing to get their fair share.

All over the United States, publishers are crying for help. In markets large and small, there is an urgent need to change the culture of traditional newspaper advertising departments so they embrace m ...

The advent of e-mail as a marketing tool for newspapers has brought with it a new series of benchmarks, rules, and expectations. In this cover story, learn about the circulation and advertising applic ...