Subject Index
 

Richard Foan, managing director of ABC Electronic, describes the history and role of his company and JICWEBS (Joint Industry Committee for Web Standards in UK and Ireland) in auditing internet compani ...

Newspapers rely on advertisers to make money, but in the face of falling readership figures, social change and an increasingly fragmented media marketplace, advertisers may be expected to 'follow the ...

Despite the fact that newspaper sales in the UK have declined by nearly 30% in the last 50 years, Andrew Green, director of strategic resources at ZenithOptimedia, shows that the decline has been far ...

Argues that circulation data, the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape. ABC have supplemented their core circulation service by ...

The author asserts that whilst newspaper advertising revenue, along with other advertising driven media, fell as the US economy slowed and September 11th took its toll, the importance of newspapers to ...

This paper examines techniques used to research newspapers. It notes that whilst the medium is diverse and complex, the characteristics of newspaper ads and advertising practice remains broadly const ...

The international Federation of ABCs aims to improve the standards of auditing circulations throughout the world and consistently works towards comparable data between countries, while also taking acc ...

Describes how a newspaper can partner companies in arranging, managing and hosting promotional events.

What has been described as the 'price war' among the national newspapers has now been running for more than eighteen months, so it is not unreasonable to look at its immediate consequences and to spec ...

By analysing the trends in national daily newspaper circulations since 1991, this article estimates how these might have developed in the light of the dramatic price cuts last autumn by The Times and ...

Describes a study by the Henley Centre for Forecasting for the Newspaper Society, exploring why regional daily and paid weekly sales have been dropping for some years. The modelling work has quantifie ...

1980 was the fiftieth anniversary of the foundation of the Audit Bureau of Circulation and is now such an accepted and valued part of the advertising scene that it is easy to forget both the hostile e ...