Subject Index
 

WARC's US Editor Geoffrey Precourt reports from the opening session of American Magazines 2008, a conference co-sponsored by the Magazine Publishers of America and American Society of Magazine Editors ...

In this article, Geoffrey Precourt, WARC Online's US Editor, provides a preview of the 2008 American Magazine Conference. As well as discussing the issues that face magazine publishers - including the ...

This article (translated from the Japanese for WARC) discusses the major economic and advertising trends in Japan's newspaper, magazine and free press sectors during 2007 and early 2008. This includes ...

This paper argues it is not true that print media are being driven out by digital. Print remains the number one advertising medium in the world, for reasons including its ability to target to dedicate ...

This explores some of the implications of the digital revolution for researchers and marketers.

New technologies, primarily the internet, but also digital TV are causing a revolution in the mar ...

This report analyses the nature of the changes affecting the magazine market and the likely impact of new media. It concludes that the number and diversity of magazine titles will continue to grow dr ...