Subject Index
 

Describes how Sony Electronics are successfully using the internet to generate sales, both directly and through affiliate partners. Interactive websites and content are key. All Sony advertising now u ...

Describes how Ford Motor Company is forging links with the increasingly important Hispanic community in the US through an internet website, Mi Negocio. This fills a gap for Hispanic entrepreneurs seek ...

Laurent Flores, founder and CEO of CRM Metrix, describes the development and calibration of a predictive model of the brand impact of websites. He argues that we must move from merely counting websit ...

CPG marketers expect the Internet to change their marketing practices. They are, however, searching for documented ROI. Most of the Internet metrics confirm viewership but offline sales measures are m ...

Many companies have decided not to emphasise direct selling and instead employ other Internet marketing approaches. Not to consider the worldwide web as part of the marketing and media mix is to rejec ...