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> Payment for content (attitudes) (2)
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Paper
1.
Will Internet Users Pay for Online Content?
Wenyu Dou, Journal of Advertising Research, Vol. 44, No. 4, Dec 2004, pp.349-359
This study investigated determinants of internet users' willingness to pay for online content. A survey of internet users of a clip art website found that they did conduct benefits/costs analysis when ...

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Paper
2.
Paying too much and being happy about it: existence, causes and consequences of tarrif-choice biases
Anja Lambrecht and Bernd Skiera, Market Research Abstract from: Journal of Marketing Research, Vol XLIII, No 2, May 2006 pp 212-223, (full text not available on WARC.com)
The authors note that many users of, for example, the internet, cable television etc, prefer flat-rate payments even though their expenditure would be less on a pay-per-use tarrif, and vice versa. Emp ...

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