Subject Index
 

Describes how the Internet is fundamentally changing shopping habits, and discusses the implications for retailers and marketing companies, who need to develop a new skill of `home retailing'. Categor ...

Online auctions hosted by newspapers to enhance the media mix are relatively new compared to other models of online advertising. This study examined the Ventura County Star newspaper's open-cry, 'goin ...

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In a ...

At first sight the Internet seems to offer the perfect vehicle for the conduct of market research. However, there are challenging methodological difficulties in using this medium and there is much yet ...