Subject Index
 

While internet advertising continues to grow, its value (in CPM) is decreasing, as the supply of impressions grows faster than the number of internet sites and revenues. This is likely to damage tradi ...

Lawrence Knight, principal and founder of fletcher-knight - discusses the role of 'open networks' on the web for generating new ideas and new ways of doing things. He argues that the benefits are alre ...

This paper discusses the rapidly growing phenomenon of `social networks', and describes how (and why) they are being driven by young people on the internet. The media are muscling in, with Murdoch's p ...

This piece is an interview with Kate Burns, Head of Advertising Sales at Google, the Internet search engine. Questions asked include: (1) the reason to move to the UK; (2) the sort of response to ads ...