Subject Index
 

WARC Online's media editor Laura James analyses the main media trends across the 14 winning campaigns of the 2008 Euro Effie Awards. She discusses campaigns for brands such as Intel, Audi, Dove, McDon ...

Online TV viewing is a rapidly-growing medium, and this reviews a new streaming report which enables programme performance evaluation, by combining actual TV ratings with the number of requested strea ...

This article details research by Thinbox and the IAB into the interaction between TV and the internet. By studying the most 'tech-savvy' of the UK population - around 25% of the total - the results gi ...

Online video is an increasingly important area for advertisers, but one which also presents a variety of challenges, not least the ongoing debate over whether advertising around some types of online v ...

E4, the UK entertainment channel, created a hit youth TV show, Skins, using MySpace and user-generated content in an integrated multimedia campaign. It delivered an estimated 27% return and an award-w ...

The rapid growth of online and digital advertising has led many to ask whether traditional mass communications like television commercials and direct mail have a future. However, it seems that both ol ...

Online is taking an ever-increasing share of adspend, and is increasingly dominating the thoughts of marketers. The internet has certain unique characteristics, and more and more people now have high ...

This report discusses and provides information on the growing trend for traditional broadcasters of TV and radio in the US to distribute their content via the Internet.

Patrick Christian, founder and managing director of Packet Vision, describes the exciting world of Internet Protocol Television (IPTV), where TV programmes are delivered via broadband networks to stan ...

Broadcasting over the internet presents a new frontier for media and advertising industries to conquer. At the local level, the greatest asset of a television station is its "localism" - with the audi ...

Joe Mandese ponders the convergence of TV and broadband internet communications in the US. As TV companies increasingly distribute programmes via the internet, advertising companies are having to reth ...

Bill Havlena, vice president of research analytics at Dynamic Logic, NY, puts the case for combining TV with online advertising. Based on the evaluation of 27 campaigns researched using Dynamic Logic ...

The authors develop and test a comprehensive model for media selection utilising the Analytic Network Process (ANP). ANP is a flexible and powerful multi-attribute decision aid developed by Saaty (199 ...

Justin Kirby, founder and managing director of Digital Media Communications, believes that ‘word of mouse’ activities are becoming increasingly important as part of integrated marketing campaigns. ‘Wo ...

ABC Television and Initiative conducted research to quantify the impact of Enhanced TV (ETV), an interactive application employed during the primetime broadcast of Miss America on ABC Television, Sept ...

Joe Mandese, in his regular review of US ad practice, discusses how TV-centricity (persistent obsession with the TV medium) is guiding the thinking about planning other media – especially broadband in ...

This paper compared the strategic differences between telcoms and cable television firms in the United States based on a proposed strategic architecture that depicts the roles of various channel membe ...

This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertisin ...

Ian Johnson asks 'Can streamed ads revitalise online campaigns?'. His article considers the current state of advertising streaming, the benefit to advertisers, the reaction of consumers and the challe ...

In the light of the failure of many Internet companies the author, from the Walt Disney Internet Group, considers the future of the Internet as an advertising medium and its integration with tradition ...

In early 2001, the author looks at the challenges and opportunities for ABC Unlimited, an integrated sales and marketing venture, in the USA - especially in the area of network television

This is a detailed review of the Internet's rapid growth in the USA, and its effect on audiences for traditional media. The author specifically looks at the period up to 2000, and the effects on tele ...

In early 2000, the author looks at the challenges and opportunities for network TV in the USA - especially 'crossmedia' and integrated solutions.

Can the internet rise to the challenge of interactive television or will it crumble under the onslaught ? A recent poll predicted that interactive TV and not the pc was likely to be the consumer's pre ...

For technical reasons commercials on the web, in the near future, are likely to appear in a portion of the monitor. If the videos do not fill up the entire screen, then the question becomes what shoul ...

A review of television viewing habits in Canada: history, present situation and likely future over the next 10 years. The methodology employed for prediction is time series analyses, using Nielsen aud ...

Argues that there is still a gap between the new media, as driven by the new technology, and how consumers will respond to them. There is little understanding of how people value, consume and interact ...

Comparison of Internet development in UK and US. Advertising expenditure has been much slower to grow in the UK: reasons for this are given. Several barriers to growth are examined: it is expected tha ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

In 1997 NBC launched an online-only spin-off of a TV program, thus providing Web users with round-the-clock access to original content of proven shows. Advertising is also extended beyond the normal b ...