Subject Index
 

In our contacts with media researchers around the world we have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online p ...

This paper is an update to the one submitted to the previous WAM conference in summer, 2003. Since that time, Millward Brown IntelliQuest produced a web-based survey for measuring print audiences. The ...

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement. The present video- ...

Surveys the current state of magazine readership research in the US. Research has moved away from being a tool for publishers to sell against each other towards addressing the key business interests o ...

Describes MASE (Magazine Advertising Sales Effectiveness), a single-source research tool for magazines commissioned from Taylor Nelson AGB by IPC Magazines. The AGB Superpanel (MediaSpan) is used as t ...

SIMM. is a unique multimedia survey which identifies the affinity between product consumption and media consumption in Spain. SIMM is a database for the media planning and advertising world for printe ...

Describes an improved method of ascription as used by MRI to fill in missing data.

Discusses ascription, as used by Simmons to fill the gap between demographic and readership data (collected by personal interview) and product information (by self-completion booklet). Its advantages, ...

Describes the use made by Nabisco of syndicated media and marketing studies. Nabisco uses MRI recent reading, and also Simmons, but the author prefers Simmons `through the book' (reasons discussed). C ...

Describes the use made by Kraft Foods of syndicated media and marketing studies. Kraft Foods uses recent reading studies, primarily MRI (advantages discussed). MRI is used mainly for print planning, a ...

Market research bureau Inter/View in Amsterdam has conducted a survey assigned by Weekbladpers, a Dutch publisher of weekly and monthly sports and culture magazines. In this survey an experiment was c ...

Since advertisers are primarily interested in results SUMMO, the Dutch National Readership Survey organisation, decided that it would help maintain advertiser interest and support in the survey if the ...

This paper describes the transformation of the Danish NRS from a study primarily concerned with print to a comprehensive marketing information system capable of meeting the needs of all parties in the ...