Subject Index
 

Media depends upon audience surveys to quantify the 'value' of advertising time and space. While each medium has its own specific approach to audience measurement, all are based on surveys, though the ...

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complet ...

Dr Roberta McConochie, a director of Arbitron Inc, argues that current media measurement methods are failing to cope with declining consumer cooperation, conservative media owners (still preferring tr ...

In this edition of 'best practice' Roderick White reviews the changes and developments in TV audience measurement. He discusses the rapidly changing and tangled market place that TVAM operates in, an ...

Retail marketers' understanding of radio and television advertising campaigns' impact on retail store visits would be a major breakthrough in evaluating return on media investment. This article presen ...

The challenge for MasterCard was to represent a differentiated offer to consumers, encouraging them to use their MasterCard rather than any other of their plastic options. Via the Priceless campaign, ...

Arbitron’s Portable People Meter (PPM) results provide “real” cross-media duplication between radio and television. PPM differs from present currency-based estimation of random duplication between ind ...

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal ‘forced turnover’ policy, BBM Canada is ideally suite ...

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier – the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environment ...

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countr ...

This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry’s needs by utilizing mixed methodology – such as the use of PeopleMeter technology and diary method. W ...

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. We will be desc ...

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now cl ...

This article is based on a paper presented by Peter Menneer at the June 2002 ARF/ESOMAR Week of Audience Measurement. He discusses the need for vigilance in audience measurement because ratings form ...

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (U ...

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the ...

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilm ...

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the ...

The author has conducted analyses of viewing patterns among respondents within households in a test panel of peoplemeter households in the United States, investigating how predictable and habitual vie ...

It is particularly difficult to control the quality of the results obtained by the peoplemeter panels. Even though the technical resources to carry out a real control exist, no peoplemeter panel opera ...

This paper presents the first cross-media results from Arbitron's Portable People Meter trial in the Wilmington Radio Metro portion of the Philadelphia DMA. Early data from the small-scale panel of 25 ...

This paper focuses on four areas in which Nielsen Media Research (NMR) is making considerable strides towards improving the quality of the data that it gathers from its diary samples and its metered h ...

In September 2000 Nielsen Media Research installed in the Boston DMA the first of 600 households as part of its plan to introduce People Meters to local markets. With the sample at 420 households inst ...

This paper was originally presented at the ESOMAR/ARF Worldwide Electronic and Broadcast Audience Research Conference in May 2000. In it, the authors contend that modelling TV viewer behaviour (via v ...

This article compares and contrasts the panel costs of Set Meters versus Peoplemeters. It includes a brief history of the interest in Set Meters as a generally cheaper option and a cost analysis of t ...

Pan-European TV (PETV) channels have major problems providing TV audience measurements across countries, especially for frequent business travellers who are often absent from home. National peoplemete ...

This paper reviews the research practices that need to be implemented on a TV viewing peoplemeter panel to ensure that panel members' individual viewing is accurately captured. The paper draws on the ...

Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for the measurement of television audiences. The electronic technology and all aspects of the methodology fr ...

This paper is the result of an opportunity to determine the methodological differences produced by two long-established systems of television audience measurement, viewing diaries and peoplemeters, us ...

With the advent of digital broadcasting, DBS, the Internet, and related new media technologies, the task of measuring electronic media audiences is becoming increasingly complex. Since 1992, Arbitron ...