Subject Index
 

This paper focuses on four areas in which Nielsen Media Research (NMR) is making considerable strides towards improving the quality of the data that it gathers from its diary samples and its metered h ...

In September 2000 Nielsen Media Research installed in the Boston DMA the first of 600 households as part of its plan to introduce People Meters to local markets. With the sample at 420 households inst ...

The 'audiometer'*, a generic term perhaps preferable to 'radiometer' given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the ...

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the ...

This paper was originally presented at the ESOMAR/ARF Worldwide Electronic and Broadcast Audience Research Conference in May 2000. In it, the authors contend that modelling TV viewer behaviour (via v ...

A review of the papers describing peoplemeter systems for television audience measurement, given at the 1st Campaign/Admap European Television Symposium (Luxembourg, November 1987). The spread of elec ...

A detailed historical account of the developments in television audience research in the US. From 1950 to the mid-1980s, the accepted currency was the Nielsen Television Index (NTI) ratings, based on ...