Subject Index
 

Pan-European TV (PETV) channels have major problems providing TV audience measurements across countries, especially for frequent business travellers who are often absent from home. National peoplemete ...

This paper introduces a new and useful technique for researching populations who are frequently away from home to the TV research community. The key concept for the technique is the Random Assigned Da ...

A thorough and critical review of the rapid growth in the use of peoplemeters to measure television audiences across the world, the great variability in how they are applied, and the aspirations of th ...

Reports a coincidental survey of 400 panellists on the peoplemeter panel run by AGB McNair in New Zealand. Survey sample and method described. Main results: 91.5% of the panel correctly report their v ...

This paper recounts the first year history of the television audience metered panel research in Portugal, 1990/91. It compares the results obtained with the results from the previous diary panel meth ...

In the many TV markets now measured by peoplemeters, there are still lurking doubts about the human factor. This brief article describes a New Zealand coincidental survey to check levels of compliance ...

A detailed history of the arrival of peoplemeters as the `measurement system of choice' for US national television in 1986, and what has followed it. The author describes audience measurement's crucia ...

No less than three systems - Mediametrie, Nielsen/Soffres and Telemetric - offered means of measuring television audiences in France, and have been technically appraised by the joint industry body CES ...

Discusses evidence from the fourth PETAR survey, 1990. European viewing habits are suddenly changing very fast. Cable and satellite TV are making substantial inroads against the public sector, instiga ...

A thorough review of the current use of peoplemeters to measure TV audiences in Europe. Standardisation is the aim, but has not been fully achieved. The meters themselves, research and operating pract ...