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Media research (1972)

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Television research (362)

Interactive television research (4)

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Interactive TV: controlling the remote
Caroline Bond, Young Consumers, Vol.4, Issue 4 (2003), pp.39-45

How do you research people who wriggle and giggle, can't concentrate, and are still learning to talk? In this article, Caroline Bond delves into the sticky-faced world of researching infants and finds ...

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Read: 17 times

Strong enough for adults?
John Mills and John Chaplin, ESOMAR, Technovate conference, Cannes, January 2003

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to vario ...

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A cup of tea, a sofa and a remote control
David Walker, ESOMAR, Internet Conference, Berlin, February 2002, pp.351

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This paper examines the poten ...

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Testing television advertising using interactive television
John S. Lapinski and Joshua D. Clinton, ESOMAR, Internet Conference, Barcelona, February 2001, pp.157-177

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ...

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