Subject Index
 

This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media. The AMV Model provides a new, highly ...

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-t ...

Since entering the local market ratings arena in 1996 there has been considerable interest in ADcom’s set meter panel (with viewers modeled) as an alternative to the current people meter panels).1) AD ...

In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thema ...

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the mos ...

Television audience measurement needs better technology, improved competition, larger samples, granular data by time, and a focus on commercial, not program, ratings. This paper shows how data from se ...

As new digital TV technologies change the expenence of watching TV from something that is largely passive to something offering interactive capability, viewers will find many new uses for their TV. Fo ...

WorldGate is the leading provider if interactive TV (ITV) solutions to the cable television industty. The company has built a strong reputation within the marketplace as a pioneering provider if ITV t ...

ADcom Information Services provides cable ratings for local market areas. Television tuning information collected by ADcom meters attached to every working TV set in the home is gathered daily. Viewin ...

New evidence presented of the benefits associated with TV sponsorship of the Olympic Games, based on a series of research studies by NBC Research since the 1998 Games. A model used to analyse the data ...

Discusses the `Star Techies': the problem of communicating with owners/users of high-tech products in the US. Analysis of SMM (Simmons' Study of Media and Markets, equivalent to the UK's TGI) describe ...

More than seventy-three million European households receive satellite TV, two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting ...

This article concentrates on the UK cable industry, its growth and structure, and the efforts to provide it with audience research data to form a trading currency. The BARB panel cannot be used, for r ...

This article looks at the problems of measuring the TV satellite audience in Scandinavia. The national peoplemeters have small samples: 550 households in Norway, 600 in Sweden and 500 in Denmark. This ...

Three different estimates of the size of the satellite market are available from dedicated research systems (apart from broad estimates emerging from other systems). There are a number of reasons why ...

Three different estimates of the size of the satellite market are available from dedicated research systems (apart from broad estimates emerging from other systems). There are a number of reasons why ...

UK satellite penetration is mostly `DTH/SMATV' (direct rather than by cable) and so relatively low. Estimates of its potential reach vary hugely. This paper examines the factors that will help or hind ...

Three different estimates of the size of the satellite market are available from dedicated research systems (apart from broad estimates emerging from other systems). There are a number of reasons why ...

Discusses the Astra satellite weekly viewing figures which have been available from BARB since June 1990. One can now attempt some projections for the prospects for satellite. The evidence is similar ...

After outlining the structure of UK television audience research, the article describes the Television Opinion Panel which yields the weekly Audience Appreciation scores (AIs) showing how programmes a ...