Subject Index
 

This article reviews the issues facing TV audience measurement in China. TV advertising spend continues to grow very fast (up 18% to quarter 3 2007). The biggest growth is in China Central Television ...

This article discusses the establishment of a total population TAM (television audience measurement) system in China. Initially, it made sense to concentrate TV advertising in the large cities, in lin ...

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain. A proprietary online panel approac ...

As the main goal of the Dutch TAM, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on de ...

This article describes how AGB Nielsen Media Research (AGB NMR) has developed TV audience measurement in China since early 2005. At that time, existing audience research was concentrated in the urban ...

Increasingly, the new mantra among today’s leading advertisers is, “Know your consumers! Know who they are, what they’re doing, and when, where and why they’re doing it.” These goals translate into im ...

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs. BARB is incorporating the full measurement of the Sky+ PVR later in ...

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fi ...

Andrew Green, of billets connections, looks at the fundamentals of TV audience research and outlines four ways to make it more relevant to efficient planning. He starts by explaining the new ARF medi ...

This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds. The approach exploits three information sources - t ...

This article is based on a paper presented by Peter Menneer at the June 2002 ARF/ESOMAR Week of Audience Measurement. He discusses the need for vigilance in audience measurement because ratings form ...

There are two parts to this paper. The first part describes the authors' use of market datasets (currency or other), their objective in preserving them and the resulting (and different) approaches tak ...

Over the past two years there has been considerable interest in ADcom's set meter panel (with viewers modeled) as an alternative to the current peoplemeter panels. Some advantages of the set meter inc ...

As we think about data fusion, I'm reminded of the 17th Century character who exclaimed, 'Good heavens! For more than forty years I've been speaking prose without knowing it.' I suppose today that wou ...

This paper focuses on four areas in which Nielsen Media Research (NMR) is making considerable strides towards improving the quality of the data that it gathers from its diary samples and its metered h ...

In September 2000 Nielsen Media Research installed in the Boston DMA the first of 600 households as part of its plan to introduce People Meters to local markets. With the sample at 420 households inst ...

This is an interim report on our Industry-funded Lysaker initiative to produce useful TV viewer estimates from set meter tuning data through modeling. Why is this worth doing? With the exception of Bo ...

This paper reviews the research practices that need to be implemented on a TV viewing peoplemeter panel to ensure that panel members' individual viewing is accurately captured. The paper draws on the ...

Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for the measurement of television audiences. The electronic technology and all aspects of the methodology fr ...

A review of key point and papers from the ARF/ESOMAR Audience Research Conference in Miami Beach, May 2000. Comparison with the print symposium in Florence. Areas covered included: audience behaviour, ...

The media industry has been among the fastest growing in the US over the last 20 years as new media has emerged while traditional media continues to thrive. Advertisers can target their messages more ...

The international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement, in spring 1999. This paper first reviews the o ...

The paper describes the process of standardization adopted in the last three years by the Center for Information about the Media (CIM) to improve the quality and safety of data exchanges coming from a ...

Increasing use of TV planning optimisers focuses more attention on the qualitative aspects of TV planning, already assuming greater importance because of a) TV fragmentation, b) increasing costs and c ...

Because of the large sample sizes, the variety of market conditions, and the variety of methods used by Arbitron in syndicated audience measurement in the United States, the authors have had a rich op ...

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a per second basis. A change in channels is noted from th ...

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing population characteristics. These targets may be used to control pa ...

China, with 1.2 billion people and 300 million television households, is fast becoming one of the largest advertising markets in the world. In early 1996 China had approximately 107 different televisi ...

An account of the first major independent survey of cable homes, conducted in January 1996 by RSMB, and of the second survey also by RSMB in September 1996, to be published at the end of November. The ...

This article looks at the problems of measuring the TV satellite audience in Scandinavia. The national peoplemeters have small samples: 550 households in Norway, 600 in Sweden and 500 in Denmark. This ...