Subject Index
 

The paper sets out the evolution and impact of a new cross-media metric, Audience Value, which has been designed, trialled and developed by the BBC, and now playing an important part across the busine ...

James Peacock, technical consultant to the Radio Ad Effectiveness Lab (RAEL), here describes new research investigating Radio and the consumer's mind: how radio works. This study, a follow up to three ...

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the ...

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard seven-day diary system and the GfK Eurisko radiometer wit ...

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans. In ...

This paper presents the results of the first year of The Pulse, the BBC Response Panel which delivers a measure of appreciation for the BBC’s TV, Radio and Online content. It sets out the method used ...

Radio diaries have been used as a tool to record listener behaviour since the 1930s, largely because they offer the advantage of allowing for the measurement of activity over a period of time rather t ...

Andrew Ingram, director of the Aerials Foundation at the UK Radio Advertising Bureau, describes a new research study to investigate the implications of advertising avoidance for 'outreach' media plann ...

This research study is a comprehensive analysis of the efficacy of the emerging in-store medium. The multi-phased study covers a number of different aspects and simplifies the overall challenge of und ...

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process ...

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children’s radio con ...

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom. There has also been an increase in station choice with the l ...

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users). Res ...

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron’s Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and ...

Andrew Ingram and Mark Barber, from the Radio Advertising Bureau (RAB), put the case for radio as a ‘conversational’ medium – and that looked at in this way not only helps advertisers understand the r ...

James Peacock, RAEL, reports on the methodology and findings of a major project in 2004, to determine how effective radio is when used in combination with TV and print media. He specifically examines ...

James Peacock, Radio Ad Effectiveness Lab, describes a major recent research study designed to guide advertisers on how to use the radio medium. The study asked consumers to say how they felt about ra ...

In this introduction to Admap’s focus on radio, Roderick White argues that over the past 15 years radio as a medium has developed significantly and radio research has come of age. He describes the cur ...

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specific ...

Discusses the attitudinal trends that may occur during the next ten years, based on a research project using the technique of Future Panels (described). It is argued that we are living now in a new cl ...

In this rejoinder to Paul Kennedy of RAJAR (Admap, October 2003), Tony Jarvis, MediaCom/Grey Global Group, argues for electronic measurement of radio audiences rather than diaries. He produces a stro ...

Paul Kennedy, RAJAR, discusses the various ways of measuring radio audiences - day-after-recall, diaries and audiometers. He explains that, despite the apparent appeal of audiometers (the Radiocontro ...

This is a brief introduction to three articles focussing on new thinking and new research about radio as an advertising medium. It also provides a brief list of key sources.

Andrew Ingram and Jim Berry of the Radio Advertising Bureau report on research that analyses effectiveness across the spectrum, from awareness to sales. Their article investigates whether media can he ...

This paper examines to what extent different instruments and/or methods of advertising-impact research describe radio's specific contribution to the effectiveness and efficiency of combined radio and ...

This paper describes the development of a new research method that defines the qualitative processing of radio ads in quantitative terms. The authors conducted the research to learn more about how ads ...

Switzerland is the first and as of now only country in which the population's radio listening is not established by interviews but electronically. Radiocontrol (RC) has been delivering official radio ...

The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship. Nevertheless, although very effective for the eval ...

This paper on radio advertising presents figures that show that news radio increased its audience throughout the fall of 2001. A study includes information showing that there is a greater understandi ...

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom. In addition to the e ...