Subject Index
 

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the ...

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard seven-day diary system and the GfK Eurisko radiometer wit ...

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.). Based on the analysis of the top three issues said to be ...

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children’s radio con ...

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The s ...

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron’s Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and ...

Dr Roberta McConochie, a director of Arbitron Inc, argues that current media measurement methods are failing to cope with declining consumer cooperation, conservative media owners (still preferring tr ...

Retail marketers' understanding of radio and television advertising campaigns' impact on retail store visits would be a major breakthrough in evaluating return on media investment. This article presen ...

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audi ...

The paper presents the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. A special focus ...

In this rejoinder to Paul Kennedy of RAJAR (Admap, October 2003), Tony Jarvis, MediaCom/Grey Global Group, argues for electronic measurement of radio audiences rather than diaries. He produces a stro ...

Lean service management allows measurement of performance and productivity from the customer’s point of view. Application receivers were placed next to the sorters and a process that had taken a day ...

Paul Kennedy, RAJAR, discusses the various ways of measuring radio audiences - day-after-recall, diaries and audiometers. He explains that, despite the apparent appeal of audiometers (the Radiocontro ...

This is a brief introduction to three articles focussing on new thinking and new research about radio as an advertising medium. It also provides a brief list of key sources.

Arbitron’s Portable People Meter (PPM) results provide “real” cross-media duplication between radio and television. PPM differs from present currency-based estimation of random duplication between ind ...

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. All over the world, the research community is discussin ...

This paper strives to gain a clearer understanding of the future impact that electronic audience measurement would have for radio programming. It was clear from earlier overviews that the current appr ...

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed – time enough for the clien ...

Arbitron’s Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both metho ...

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. We will be desc ...

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now cl ...

The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970's, but was turned down because of technical problems. With the enormous t ...

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. In ...

This paper first reviews the overall nature of audience measurement of radio into which context the potential for a meter based solution can be set. It considers the nature of task that radio research ...