Subject Index
 

Engagement is not just something that distinguishes one media vehicle from another: consumers have experiences with ads in the same way that they have experiences with editorial content, and advertise ...

Guy Consterdine, research consultant to the Periodical Publishers Association, reports on a new study investigating the sales effectiveness of magazine advertising by using time-specific data from the ...

Jack Kliger, president and CEO of Hachette Filipacchi Media US, is a passionate believer in the future of magazines. In this article he considers the problems and opportunities facing the industry and ...

Argues that circulation data, the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape. ABC have supplemented their core circulation service by ...

The author argues that brands are increasingly suffering from 'attention deficit disorder' by their consumers. Advertisers recognise this as far as creative content is concerned - but not when it come ...

This is a version of a speech given at the Periodical Proprietors Association. In it Christine Walker demonstrates that the magazine sector had performed better than any other media type in 2001 comp ...

This paper provides an overview of how Time Inc. migrated from traditional mail/telephone surveys to online research in order to provide current and prospective advertisers with unique tools to obtain ...

With dramatic changes in the kid's media marketplace in recent years, what sort of relationship do children now have with magazines and newspapers? How do publishers maximise their opportunities in th ...

This paper describes the research programme conducted during the launching of a new magazine in Australia. The magazine was the first new magazine to be launched at the young women's 18 - 24 year old ...

This paper presents an experimental case of the application of online motivational research, using an interactive link via email between the researcher and the sample. The case described (an experimen ...

The most widely used sources for measuring radio and television audiences are Arbitron and Nielsen, respectively. Both these sources report data in total and with respect to key demographically define ...

Surveys the current state of magazine readership research in the US. Research has moved away from being a tool for publishers to sell against each other towards addressing the key business interests o ...

Describes how Millward Brown in the US have compensated for the relative lack of media consumption data (as compared to the UK) by adding media consumption questions to ad tracking surveys. The includ ...

This report is based on a study of month-by-month brand share movements for twenty leading packaged goods brands - consisting of ten top magazine-only and ten top mixed magazine and television adverti ...

This paper concerns the creation and use of a readers' panel for Gruner + Jahr's three monthly women's magazines in Spain: Dunia, Cosmopolitan and Marie Claire.

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazi ...

Media research on magazines has evolved in terms of mapping out reading publics and their socioeconomic characteristics. The information available today revolves around 'who' and 'how many people' rea ...

This paper examines the case for consumer magazine as demonstrated by research published in the last 2 years. It argues that the greatest strength of the magazine medium is that it is used by readers ...

Stern magazine in Germany has conducted a post-publication study of the achievements of individual advertisements, called Argus, in roughly the same manner since 1975. This paper describes this work ...

This paper reviews what is known about the impact of a magazine's editorial environment on the performance of an advertisement, sometimes called 'the presenter effect'. It is concluded that although ...

This paper explains the commercial and technical reasons why the French magazine publishers decided in 1992 to create a new readership measurement tool. While deciding to continue with the basic re ...

This paper describes the second First Read Yesterday (FRY) experiment carried out by CESP. Conducted over the period 1991/92 the project was not intended to be an audience measurement survey, but a t ...

A study by Whipple and McManamon (1992) found that one approach of measuring trade magazine readership resulted in bias toward the visual stimuli presented in the first position. this paper expands ...

Describes the Ayer Adjustment (by the agency NW Ayer Inc.) which removes form MRI's reported audience levels those persons who are felt to be more casual, less loyal, readers of a magazine and perhaps ...

The fusion development work is being undertaken jointly by the two publishing companies Axel Springer and Heinrich Bauer, in cooperation with two private TV stations SAT.1 and PRO-7. The fusion proce ...

This paper outlines the 11,000 annual personal interview research study which has been run by Burda since 1974 and designed to collect a wide range of consumption, ownership, media use, attitude and ...

Based on their ad campaign tracking experiences over 20 years, Millward Brown now believe that in one vital respect much research evidence has systematically underestimated the extent to which magazin ...

This paper describes a study commissioned by the Association of Danish Magazine Publishers and designed to compare the communication achievements of print and television ads when seen on their own, wi ...

This paper outlines the various studies undertaken by the South African Newspaper (and Magazines) Marketing Bureau, into media synergy since the work started in the mid-1980's. Their early interests ...

The purpose of this paper was to examine factors which could be associated with changes with magazine readership levels, so as to ascertain if such changes could be predicted. The factors covered by ...