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> Outdoor, out-of-home (62)
> Visibility ratings (5)
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Paper
1.
Towards a new definition of OTS: measuring contact values and interactions objectively
Zysla Belliat, Hugues Chavenon, Bernard Coutrot and Guillaume Pichoff, ESOMAR, Worldwide Multi Media Measurement (WM3), Dublin, June 2007
Audience and measurement of large-scale media are defined in relation to advertising objectives. The cornerstone of Outdoor Media is panel contact. With the development of GPS, data collection on pane ...

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Read: 59 times
Paper
2.
The creative heresy in audience measurement
Erwin Ephron and Joseph C. Philport, ESOMAR, Outdoor/OOH Conference, Montreal, June 2005
This paper deals with the interesting question of whether some measure of creative effect should be included as a variable for calculating the size of the audience likely to see an outdoor display. Th ...

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Read: 16 times
Paper
3.
Modelling and prospects for audience measurement of outdoor advertising using GPS devices
Martial Pasquier and Felix Mende, ESOMAR, Outdoor/OOH Conference, Montreal, June 2005
This paper describes how to integrate audience measurement and site visibility as the main research approaches in outdoor advertising research in a single concept. Details are portrayed on how GPS is ...

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Read: 40 times
Paper
4.
Audiposter: a complex technique for simple results
Andrea Mezzasalma, ESOMAR, Outdoor/OOH Conference, Montreal, June 2005
The Audiposter project – the new Italian currency for outdoor – focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being ...

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Read: 6 times
Paper
5.
Visability adjustments in audience measurement
Erwin Ephron, Admap, March 2004, Issue 448, pp.30-31
Visibility Adjustment Indices (VAI) are being proposed for US outdoor audience ratings. Erwin Ephron considers this development and looks beyond simple OTS (opportunities to see), not only in the mea ...

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Read: 20 times


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