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Exhibitions, trade shows (3)

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Exhibitor commitment and the evaluation of exhibition activities
Jim Blythe, International Journal of Advertising, Vol. 18, No. 1, 1999

This paper reports on research carried out with UK exhibitors regarding the methods they use for assessing whether their exhibition activities have been effective or not. It was found that differences ...

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Read: 33 times

How To Achieve Trade Show Success
Bill Kesting, The Advertiser, Aug 1998

This article describes how to get the most out of trade shows and exhibitions by providing proper marketing support before, during and after the event.

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Exhibiting strategy and implementation
David Shipley and Kwai Sun Wong, International Journal of Advertising, Vol. 12, No. 2, 1993

This paper offers new insights on exhibiting strategy. It provides a model for strategy planning and implementation and it presents empirical results on dimensions of exhibiting management drawn from ...

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Read: 42 times