Subject Index
 

The Out-of-home marketplace is exploding. There are few places people go that do not have some opportunity for a commercial message. But do the vehicles in these places accomplish their goals? This pa ...

Gary Arlen reviews the present state of development of personal video recorders and discusses the dramatic implications they will have on the media scene. He quotes Jamie Keller of Turner Broadcastin ...

Americans love videos. Last year, consumers spent $17.4 billion on videos, renting 3 billion and buying 700 million (VSDA, 2000). Predicting video revenue is critical, because it accounts for 55 perce ...

This paper examines the requirements for and issues occurring in designing and conducting research in a B2B (non-fast moving consumer goods) environment, and for non-researchers, on an international a ...

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies a ...

This paper describes how the market research function at Ford Motor Company has successfully transformed itself to help meet the corporate objectives set forth by senior management. The company became ...

A worldwide surge in cinema advertising expenditure underscores the need for additional research into the medium's impact and effectiveness. Proponents argue that among cinema's many virtues are its ...

Argues that video advertising can be very effective, and describes MVR's Video Trak service, which measures minute-by-minute viewing of 99% of all video titles in the video rental market. Zapping and ...

Describes the industry measurement of the cinema and video audience, CAVIAR, now in its 14th year.

The pattern of video timeshift viewing in the UK, looking at seasonal trends in timeshift viewing, the types of television programme most likely to be timeshifted, and the demographics of timeshift vi ...

This paper demonstrates how qualitative research and new consumer theory led to a pioneer media survey of screen advertising in Danish cinemas. T

Videotext, if connected by computer to a voice response telephone system, can be converted into interactive television. This new medium can be used for several purposes, including media research, as ...

An appraisal of qualitative research, its uses and limitations. The article briefly reviews how it developed and sets out its key uses: forming hypotheses, uncovering attitudinal dimensions and consum ...

Traces the development of research by TV contractors, who have made considerable contributions over the years to research into long-term branding. This is discussed under six headings. 1) Audience res ...

Research designed specifically to measure the progress of advertising campaigns in the market - monitoring research - is underused and underdeveloped, as can be shown from the author's analysis of 25 ...