Subject Index
 

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship ...

This paper details a total of 14 months of research, which covered 25 cities, five continents, 200 interviews with experts in marketing, media and research, and 600 interviews with consumers on the st ...

This paper examines the impact and potential of in-store new media from the shopper perspective. There has been considerable press coverage in the United Kingdom of the in-store TV trials being conduc ...

Based on several key industry reports from both Point of Purchase Advertising International (POPAI) and the Advertising Research Foundation (ARF), this paper provides a comprehensive and wide-ranging ...

This paper identifies and discusses the implications for POP marketers of nine prominent trends in the major industrial markets of North America, Europe, and Asia. They are: Global expansion of retail ...

The objective of this paper is to describe the progress in developing an Instore Audience Delivery measure for the Point of Purchase Advertising International (POPAI). The Audience Delivery measure is ...

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions t ...