Subject Index
 

This paper looks at the advantages of a sequential ethnographic research methodology, using in-situ observations of media usage by an ethnographer, a surveillance set, creative diaries and in-home exp ...

In the multimedia environment, advertisers have to decide how to allocate investment to different media. Because there is different consumer behaviour and different relevance of performance indicators ...

The paper argues that time budget studies offer a way forward for audience measurement in the digital era, helping us look across media and playing an essential dual role in media research, namely: pr ...

Time allocation theory holds that individuals allocate their discretionary time purposively, depending upon their time orientation: to the past, present, or future. We use this perspective to understa ...

This paper will demonstrate how the survey is already impacting on BBC strategy across a wide range of areas, showing the potential of time use data to shape and optimise business efficiency. Above al ...

Internet advertising has gone from focusing mainly on click-through to focusing on brand effects. This means that websites and advertising networks need to demonstrate that brand effects are possible ...

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Var ...

This paper examines the differences between telephone and internet interviewing. In particular, it compares responses from a survey that used both traditional telephone interviews and the internet. Us ...

This paper describes the second First Read Yesterday (FRY) experiment carried out by CESP. Conducted over the period 1991/92 the project was not intended to be an audience measurement survey, but a t ...

Four time budget studies have now been carried out in the Netherlands since 1975, using a virtually unchanged method. For each study a representative sample of 3,000 individuals aged 12+ completed a ...

Average page exposure (APX) results were first published as part of the official German Media Analysis in the summer of 1992, and hereafter will be published regularly. This paper outlines the step ...

This paper describes a time budget study carried out in France over the 12 months to April 1992. The aims of the study were to estimate the total number of contacts individuals have with the main med ...

The authors propose that individuals’ timestyles (the way in which people perceive and use time) can be categorised in terms of social, temporal, planning and polychronic orientations. Following work ...

The authors identify systematic differences in the way that people spend time versus money. Ex post, people are able to more easily accommodate negative outcomes by adjusting the value of their tempor ...